It's 2022 and times have changed, not only recently with major events in the world, but since the digital age kicked in. The world is a smaller place and it's no longer all about the big brands with the huge marketing budgets and global operations. People in faraway corners of the world are not so impressed by the Johnnies of the Whisky world, or the Russian Vodkas that have dominated for so long. There is a huge appetite for new-old goods, new old stock (NOS) as it's referred to and this is where Whisky comes into its own. Scotch cannot be copied, it can't be duplicated, but it can be explored, exported more and there are tens or hundreds of varieties out there just waiting to be discovered.

Albamore & Ch2G are here to address this opportunity to bring fine Whiskies to territories before uncharted by their distillers. With over 1.4bn people and a mere £300m of imports of British Whisky in 2021, the potential for business in China is astronomical. It's a nation that loves Whisky and heritage... and the time is now.

International brokering & supply of bottles

One of Albamore's two core business areas is the sourcing of new Whisky distillers & vendors for the Chinese and other markets. China is our sweet spot, but we operate in many other places. There are hundreds of fine Whisky producers, bottlers & wholesalers who just don't have the know-how or the expertise to break into a market thousands of miles away, with a different culture, multiple different languages and a population beyond comprehension. With our teams in the UK and China, we bridge the gap and provide:

- Introduction to the market

- Online development & promotion

- International shipping & logistics

- Marketing, advertising, sales support

- Local warehousing, order fulfilment & delivery

Inbound Cask Investment

The other focus area of our business is the investment into HMRC-bonded Whisky casks, on behalf of our (predominantly) China-based clientele. For someone in China or elsewhere looking to invest, finding information on such commodities as Whisky, then researching and contacting companies in the UK for advice and the most reliable, up-to-date guidance is almost impossible, and certainly undesirable. On behalf of our Cask Partners, we promote the benefits in Mandarin or Cantonese in China through the efforts of our local teams. We cannot give financial advice, but we can showcase the services of our suppliers and close the investment deals on their behalf. We can also take payment in China in Yuan, or Hong Kong in HKD and pay for the Casks in Scotland in GBP.

- Market introduction

- Web presence & promotion

- Targeted campaigns to the right individuals for investment

- Deal closure and Cask purchase on behalf of our clients

- Various value-add services thereafter; keeping the relationship strong, newsletters, tailored communications, further investments, etc

Non-Whisky fine liquids

A third area of our business is the introduction of other fine spirits into global markets. For example, a Nordic retail chain needing a good artisan English Gin for volumetric sale; we would be the place for them to come. Or a British Rum manufacturer looking to Break into the Far East and double its sales footprint, again, this is a job for us.

- Market research/ readiness

- Introductions to new sales channels

- Retail & e-tail specialisation

- Ex-works quotations or full delivery including shipping & warehousing (where available)

- Sales fulfilment services

Leverage multiple options & resources through your one-stop shop with Albamore